Monopolies+(1-7)

=Monopolies=

Intro
Parag Karkhanis Monopolies led to the rise of big business and the need for reform because they allowed large companies to grow without bounds. Once they grew, they were the only companies left becaues they bought out or drove out the competition. Soon they became the only developers of a product and they could set the prices at whatever they wanted. This led to the need for reform because the companies could set the prices as high as they wanted and no one could protest since they were the only manufacturers of a that product. Today there are many anti-monopolies set in place specifically so that America does not fall to monopolies again.

Horizontal Integration
Jeff Bressler Horizontal Integration is a marketing strategy used by corporations and businesses who want to sell a type of product in numerous markets. Some examples include the Standard Oil's aquisition of fourty refineries, or a media company's ownerships of radio, news, tv, magazines, and books. Businesses that started using this strategy in the Second Industrial Revolution gained a lot from it. They expanded geographically to achieve an economy of scale (cost advantages of expansion). It also increased a corporation's market power over their suppliers. By operating in foreign markets, international trade was also reduced.

Vertical Integration
Parag Karkhanis The Company buys all the components in production from raw materials to distribution. This results in a stronger company, but there are many drawbacks. The strengths are: greater supply chain strength profits can be generated from any part of the chain contract monitoring is more difficult

The strength of the company is that it functions without having to worry about other company's parts and snags to disrupt it's product generation. The Weaknesses: The company is sensitive to its own time constraints higher cost due to lack of suppliers; there is only one supplier.

Mass Production
Jared Artman

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